{"id":28,"date":"2024-10-08T19:42:50","date_gmt":"2024-10-08T19:42:50","guid":{"rendered":"https:\/\/imagew.com\/amstudio\/?page_id=28"},"modified":"2026-03-26T13:06:50","modified_gmt":"2026-03-26T13:06:50","slug":"visual-concepts","status":"publish","type":"page","link":"https:\/\/imagew.com\/amstudio\/visual-concepts\/","title":{"rendered":"VISUAL CONCEPTS"},"content":{"rendered":"\n

The Art of Visual Storytelling: Style Frames and Process Books<\/strong><\/p>\n\n\n\n

In the world of design, it\u2019s not just about the final product, but the journey and creative decisions that lead to it. In this portfolio, I showcase both style frames and process books, two essential tools that define my approach to visual concept development.  

Style Frames offer a glimpse into the visual identity of a project, capturing key design elements such as color palettes, typography, and mood. These single visuals communicate the overall aesthetic and direction of my work.  

Process Books reveal the thought process behind each concept, from initial brainstorming to final refinements. They document design iterations, feedback, and the reasoning behind every choice, showcasing the depth of my creative process.  Explore how these elements come together to reflect my design philosophy, highlighting both the beauty of the final vision and the thoughtful journey that leads there.<\/p>\n\n\n\n

Please click on the thumbnail to explore the storyboards and process books.
To view the corresponding motion graphic promotional pieces, navigate to the
Motion Graphics menu<\/a><\/strong>.<\/p>\n\n\n\n

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Coca Cola<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Gatorade<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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VICTORINOX SWISS ARMY<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Feel Your Feeling, Tell Your Truth
By Andor S. Mate<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Reel Classic Museum<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Guy’s Grocery Promo<\/a><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
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New York Comic Con Promo<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Best Buddies PSA<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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New Balance Ad<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Comedy Central Title<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n
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Game Archives UI\/UX<\/a><\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

The Art of Visual Storytelling: Style Frames and Process Books In the world of design, it\u2019s not just about the final product, but the journey and creative decisions that lead to it. In this portfolio, I showcase both style frames and process books, two essential tools that define my approach to visual concept development.   Style Frames offer a glimpse … Continue reading VISUAL CONCEPTS<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":29,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-28","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/imagew.com\/amstudio\/wp-json\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagew.com\/amstudio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/imagew.com\/amstudio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/imagew.com\/amstudio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imagew.com\/amstudio\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":27,"href":"https:\/\/imagew.com\/amstudio\/wp-json\/wp\/v2\/pages\/28\/revisions"}],"predecessor-version":[{"id":492,"href":"https:\/\/imagew.com\/amstudio\/wp-json\/wp\/v2\/pages\/28\/revisions\/492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagew.com\/amstudio\/wp-json\/wp\/v2\/media\/29"}],"wp:attachment":[{"href":"https:\/\/imagew.com\/amstudio\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}